In the 1970s, shoes had become more fashionable.
RABOKIGOSHI started to act as a leader within that time frame. Shoes were made under the consciousness of trends then, but it's not as "brand". RABOKIGOSHI was in the forefront of the shoes brand, we placed shoes in total fashion and make a plan and design based on a clear concept.
In the beginning, we didn't have our own factory, but had a planning ability and could produce and sell our brand. We were called "Planning wholesaler".Currently, we have our own factory, speciality stores all over Japan, and own sections in famous departmentstores.
We manufacture and sell our shoes as a 100% original brand.
RABOKIGOSHI has been pursuing fashion of shoes since its establishment.
Shoes are just a part of fashion, but they're very different from clothes.They have their own manufacturing process.
We, at RABOKIGOSHI, are particular about the uniqueness of shoes with fashion; that is to say, the structure of shoes. We are committed to doing our best each and every step of the way to make shoes, though there are several dozen steps. Every step has meaning. Thus, checking up on each part's quality is important.
For instance, to fit one's foot is one of necessary condition. It's closely related to how to fit the foot into a heel to definitely catch our heel pad and the part's quality.
This is just one example. The heel, sole, etc. are all parts of shoes which have meanings to allow shoes to remain consistent.
It is our feeling to pursue the meanings and at the same time, it is our philosophy to pursue the fashion. Hence fashion that has a sense of existence as shoes is born.